MG Windsor will be the third all-electric car from the company, after ZS EV and Comet EV.The Windsor from JSW MG Motor India is a crossover utility ve
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MG Windsor EV is all set for its official India entry today and will be the first crossover utility vehicle (CUV) from the manufacturer that also sells the ZS EV and Comet EV in the country. While JSW MG Motor India has the expertise of offering battery-powered mobility options, this is the first time it is entering the CUV space and is looking at backing its credentials of offering zero-emission, tech-loaded cars that also offer a whole lot of comfort. Now while the Windsor EV is essentially a rebadged version of the Wuling Cloud EV that is already sold in several international markets, the India-specific model is likely to get some tweaks that would be unique to it here. Catch the live and latest updates from the launch of MG Windsor EV here.
Why is JSW MG Motor focusing on EVs?
MG isn’t among the big-league players in the Indian car market. But it does see a lot of potential in the still-nascent electric car market where Tata Motors has a mammoth share. The likes of Maruti Suzuki and Hyundai are either not present or at least absent from the sub- ₹20 lakh price segment which also means newer players have a chance of competing on a level-playing field. Of MG’s overall sales in the country, around 35 per cent to 40 per cent come from its electric models – ZS EV and Comet EV. Adding a third in the form of Windsor EV could potentially increase traction for the company even as others also look at entering battery-mobility space. Did you know that Maruti Suzuki and Hyundai have already confirmed EVs for India?
Joint venture between MG and JSW Group
In 2023, MG – owned by China’s SAIC Motor – signed a joint venture with India’s JSW Group. The name of the company changed to JSW MG Motor India and the partnership is primarily focusing on driving out new models, a majority of which would be powered by alternate fuel sources. Battery-powered cars are being seen as the key growth driver with officials claiming at least one new product launch every three to six months here. The same officials also claim that the company is aiming to sell one million EVs in India by 2030.
A look back at MG’s India journey
MG began its India journey in 2019 and the Hector was its product of choice at the time. The Hector remains its most popular model and competes in the mid-size SUV space. In the subsequent years, the company also drove out models like the three-row version of Hector, called Hector Plus, Astor, Gloster, ZS EV and Comet EV. The company has repeatedly underlined its ability to offer tech-heavy vehicles that primarily appeal to a younger car-buying audience. But despite the options in its product portfolio, it is Hector that remains the power player for the brand here.
Check out Upcoming EV Cars in India, Upcoming EV Bikes in India.
First Published Date: 11 Sep 2024, 07:48 AM IST